Throughout this blog you’ll see references to “programming” as a critical success factor in pickleball clubs. We’re developing a full handbook on this topic, but here are 7 reasons we feel strongly it will impact business success if you’re considering a pickleball club.

1. Programming allows ‘court optimization’, the usage of your most precious asset: available court hours
2. Programming is a powerful tool for indoctrinating new players, the lifeblood of your business
3. Programming is one of the main ways to promote player interaction and nurture the community vibe that drives player loyalty
4. Programming is a way to infuse variety into the player experience
5. Programming helps accommodate players with different goals and skill levels.
6. Effective programming will create a unique position and competitive advantage for your pickleball club
7. Programming can create important ancillary revenue streams to help your overall business.
8. Programming will help build loyal members, keeping them engaged

Any Pickleball club business plan without a thoughtful approach to programming is ignoring an absolutely critical success factor.  Key questions to answer:  what is the programming strategy?  What are the staffing implications for a strong programming effort?  What is the best process of evolving programs?

Pickleball Business Advisors is brothers Bill and John Pryor.  We provide a variety of consulting services based on extensive experience in fitness business development, and research into the fast growing pickleball marketplace.  To initiate a feasibility assessment for your pickleball club, or for other consulting, contact us so we can learn about your project.