Pickleball Programming

Throughout this blog you’ll see references to “programming” as a critical success factor in pickleball clubs. We’re developing a full handbook on this topic, but here are 7 reasons we feel strongly it will impact business success if you’re considering a pickleball club.

  1. Programming allows ‘court optimization’, the usage of your most precious asset: available court hours
  2. Programming is a powerful tool for indoctrinating new players, the lifeblood of your business
  3. Programming is one of the main ways to promote player interaction and nurture the community vibe that drives player loyalty
  4. Programming as a way to infuse variety into the player experience
  5. Programming helps accommodate players with different goals, abilities and expectations regarding pickleball
  6. Effective programming will create a unique position and competitive advantage for your pickleball club
  7. Programming can create important ancillary revenue streams to help your overall business.

Any Pickleball club business plan without a thoughtful approach to programming is ignoring an absolutely critical success factor.

Pickleball Business Advisors is brothers Bill and John Pryor.  We provide a variety of consulting services based on extensive experience in fitness business development, and research into the fast growing pickleball marketplace.  To initiate a feasibility assessment for your pickleball club, or for other consulting, contact us so we can learn about your project.

Author: Bill

Passionate pickler, entrepreneur, experienced fitness industry executive, startup specialist, business model consultant, mentor and advisor. Contact me to brainstorm, discuss or commiserate! .

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